Why is smoked haddock artificially dyed yellow?

Smoked haddock is artificially dyed yellow primarily to match the color that is typically produced by the natural smoking process using certain types of wood. When fish is smoked using traditional methods, the smoke imparts a certain golden hue that many consumers associate with this product. The artificial dye is applied to achieve a consistent appearance that meets customer expectations and market standards, ensuring that the fish looks appetizing and recognizable.

The use of dye for this purpose enhances the visual appeal of the smoked haddock, aligning it with consumer perception of quality and authenticity. While other options might suggest reasons related to flavor enhancement or freshness, the core rationale behind the dyeing process is to replicate the desirable coloration that traditional smoking would impart, creating a consistent and marketable product.